Digital & Growth Marketer
I build marketing functions, campaigns, and systems that actually get things done. From email infrastructure to GTM strategy to full website builds — I work best at the intersection of creative thinking and operational rigour, usually as the only marketer in the room.
Portfolio
A mix of live projects and concept work. Concrete details — no vague descriptions.
Registered Charity — Canada · Volunteer
Built the complete email marketing stack for a registered Canadian charity running two simultaneous programmes with separate audiences and compliance requirements. Designed 14 custom HTML templates across three tracks, configured MailerLite automations and sign-up forms, wrote a CASL re-consent sequence, produced a master campaign schedule coordinating both programmes, and handed off a full developer integration guide so the web team could embed everything correctly without needing me present.
No email infrastructure existed. Two live programmes needed simultaneous launch with distinct templates, forms, and automations for each audience.
9 programme-track templates, 4 volunteer-track templates, 1 CASL re-consent email, 4 sign-up forms, MailerLite automations, and a campaign master schedule.
Full developer integration guide written for the web team so forms could be embedded on the charity website with no back-and-forth needed.
Management Consulting Startup — Canada · Volunteer
Built a complete interactive HTML website mockup for a management consulting startup launching five service areas, with working navigation, dropdowns, mobile responsiveness, and a project showcase. Ran the full SEO strategy: keyword research, on-page optimisation, structured data, meta tag copy for all 11 pages, and a 12-section developer brief for implementation during the actual build.
Full interactive mockup (HTML/CSS). 5 service areas, 11 pages, working nav and mobile layout.
Schema markup, meta tags for every page, GA4 + GTM setup guide, sitemap.xml, robots.txt, Core Web Vitals targets.
12-section developer brief with exact code snippets, per-image alt text, and a 35-point pre-launch checklist.
Personal Brand Newsletter — Wealth & Mindset
Developed the email marketing strategy and visual brand system for a personal brand newsletter in the wealth and mindset space. Built the newsletter template in a signature dark/gold aesthetic, defined the editorial voice and content series structure, and set up the MailerLite account and sequences. Executed as an independent marketing strategist engagement with my own watermark on deliverables.
Dark/gold palette, Georgia serif headlines — premium newsletter aesthetic distinct from any other client.
Email strategy document, newsletter HTML template, editorial series structure, MailerLite setup.
Independent marketing strategist. My watermark on all deliverables. Kept entirely separate from other engagements.
B2B IT Reseller — Lagos
Built an 18-page campaign strategy document for management sign-off, covering two parallel campaigns: an 8-week product-rotation campaign for consumer IT hardware with a weekly flyer and email sequence cadence, and a cold email outreach campaign targeting private schools and universities ahead of resumption. Included a tools-and-systems section written for non-marketing stakeholders, a brand consistency framework, UTM tracking setup, and a manual KPI methodology for a free-tool environment.
18-page strategy doc. Two campaigns in parallel with a 20% lead growth target.
Meta Ads, email marketing, cold outbound, LinkedIn, digital flyers.
Free tools only. Manual tracking methodology built in from the start.
B2B IT Reseller — Internal
Built a fully-formulated Excel tracker to enable manual performance monitoring across both campaigns with no paid analytics tools. Seven colour-coded tabs covering C1 and C2 weekly logs, a lead source summary that auto-calculates 20% target progress, a cost-per-lead tracker, a LinkedIn outreach log, weekly narrative notes, and a how-to guide for anyone else using the file. 199 formulas total.
7 colour-coded sheets across all campaign channels, KPIs, and outreach tracking.
199 formulas. Auto-calculated CPL, weekly lead totals, 20% target progress indicator.
No GA4, no paid analytics, no CRM. Built it because nothing else was available.
B2B IT Reseller — Internal
Identified a critical gap: no system to track deal flow from enquiry to delivery. Management was using an accounting tool as a CRM. Built a lightweight Google Sheets pipeline tracker sourcing all data from the sales inbox — logging inbound RFQs, quotes, payment confirmations, supplier purchase orders, and delivery confirmations into one readable view. First structured pipeline visibility the company had ever had.
Zero pipeline visibility. Deals tracked only in reps’ heads and WhatsApp.
Google Sheets tracker fed entirely from the sales inbox. No CRM or tool budget needed.
First structured deal-flow view the business had ever had, covering every stage from enquiry to delivery.
Creator Economy Platform
A 15-page consultant-grade GTM document for a creator economy platform. Covered market sizing, ICP definition, competitive landscape, positioning and messaging framework, phased launch plan, channel strategy with budget allocation, and a KPI framework. Formatted deliberately as a human-written consultant document — prose-heavy, no banners, no AI formatting tells.
15-page Word doc. Consultant prose style, deliberately stripped of AI formatting patterns.
Market sizing, ICP, competitive audit, positioning map, phased launch roadmap, channel budget, KPIs.
Freelance engagement.
Nigerian Fintech App
A concept CRO audit for a mid-stage Nigerian fintech app. Analysed the full acquisition funnel from ad click to activation, identified three high-impact drop-off points, and produced a prioritised fix list alongside a landing page redesign brief and an activation email sequence to address the onboarding gap. Before: 11% activation. After (projected): 44%.
Funnel analysis, heuristic UX review, competitor benchmarking.
Unclear CTA above fold, 7-step signup form, zero social proof — three fixable leaks.
Audit report + LP redesign brief + 4-email activation sequence.
D2C Haircare Brand — Nigeria
A concept lifecycle email programme for a Nigerian D2C haircare brand built to reduce post-purchase churn and increase repeat order rate. Five automated sequences: post-purchase welcome, day-7 cross-sell, day-21 review request with discount incentive, day-60 win-back for lapsed buyers, and a birthday surprise trigger for loyal customers. Designed for Klaviyo with full trigger logic and segmentation rules.
Increase repeat purchase rate and reduce 60-day churn for a D2C brand.
Welcome, cross-sell, review request, win-back, birthday — 5 triggers with segmentation logic.
Designed for Klaviyo. Trigger rules, audience conditions, and send timing all documented.
A bit about me
I’ve spent a year being the only marketer in the room. That tends to either break you or make you very good at figuring things out.
I’m Temiloluwa Oladunni — Temi — a Digital & Growth Marketer based in Lagos. For the past year I’ve built and run the marketing function at a B2B enterprise IT company from scratch — strategy, campaigns, email, content, and systems — across two brands, with no team and no existing infrastructure to start from.
Alongside that, I’ve taken on volunteer and freelance engagements: email infrastructure for a registered Canadian charity, a full website build and SEO strategy for a management consulting startup, and a personal brand newsletter strategy delivered as an independent growth marketing consultant with my own watermark on deliverables.
My background is in Management Information Systems, which means I think about marketing operationally — not just what a campaign says, but how it runs, what it tracks, and whether it scales. I’m looking for a remote role in B2B, tech, or SaaS marketing where I can own something real and build it properly.
What I bring
Most useful when I can own something end-to-end — strategy through execution.
Full lifecycle programme architecture — welcome, nurture, cross-sell, win-back, re-consent. Template builds, automations, deliverability. 14+ templates across multiple organisations.
Market research, competitive analysis, market sizing, ICP definition, positioning, phased launch planning. I’ve mapped markets, identified gaps, and built the strategy to go after them.
Cold outbound sequencing, audience segmentation, campaign targeting for B2B. Built lead pipelines from zero — sourcing, research, personalised outreach, nurture cadence.
Full marketing audits across website, SEO, social, paid, and email. Funnel analysis, drop-off identification, and conversion rate optimisation — finding what’s leaking and fixing it.
Competitor research, market mapping, demand analysis, trend identification. Producing research that feeds directly into strategy — not reports that sit in a folder.
Multi-brand content calendars, campaign copy, LinkedIn, Instagram, Facebook — organic and paid. B2B tone with personality. Nigerian market dynamics.
On-page and technical SEO, schema markup, developer-ready briefs, Core Web Vitals. Full website builds in HTML/CSS including handoff documentation.
CRM strategy, pipeline tracking, campaign performance dashboards, reporting frameworks. I build what the team needs when no tool budget exists — and document it properly.
Work With Me
Whether you need someone in-house, a specific project delivered, or an ongoing strategic partner — let’s talk about what that looks like.